New vehicle pricing includes, for which everyone is qualified, all offers and incentives. Tax, Title, Tags and Doc fee not included in vehicle prices shown and must be paid by the purchaser. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us at (608) 519-4292 or by visiting us at the dealership. MSRP may not represent actual sale price.